Vice Dean Carlos Cascante explains how EAE Barcelona’s MBA & AI track is transforming careers by equipping students with the skills and competencies needed to lead in the era of AI.
The demand for MBA graduates with artificial intelligence expertise is on the rise. Many companies seek professionals who can navigate the complexities of AI and drive innovation.
AI increasingly transforms various industries by enhancing efficiency, accuracy, and decision-making capabilities. For instance, in finance, AI algorithms predict market trends and optimize trading strategies. In healthcare, AI assists in diagnosing diseases and personalizing treatment plans. According to a report by McKinsey & Company, AI has the potential to create $4.4 trillion in additional economic activity.
The Artificial Intelligence & Machine Learning track of EAE Barcelona’s MBA (MBA & AI Track) equips business professionals with the tools they need to leverage AI in decision-making processes. “We are convinced that our students going through this MBA with this AI track will become able to be in the forefront of any industry in any country in the world,” says Vice Dean Carlos Cascante. (00:02)
The comprehensive training ensures that MBA and AI Track graduates are technically proficient. The module’s ethical focus prepares students to make responsible decisions that benefit both their organizations and society. EAE Barcelona’s strong international network and reputation further enhance career opportunities for its graduates.
Vice Dean Cascante emphasizes the innovative nature of the MBA & AI Track. The program is structured to provide a comprehensive understanding of AI and its applications in business through four distinct modules. It was developed by tech executives to support “people that are involved in business to really use generative artificial intelligence to make better decisions.” (00:26)
The first module introduces the fundamentals of AI and machine learning and explores how these technologies are reshaping the business landscape. The second module focuses on AI’s ethical implications and customer relations. Vice Dean Cascante emphasizes the importance of ethical considerations, noting that this module ensures students understand how to use AI responsibly.
Ethical AI use is increasingly vital for businesses striving to maintain customer trust and transparency. For example, using AI in customer service can significantly enhance the customer experience by providing quick and accurate responses. However, it also raises concerns about privacy and data security. Therefore, businesses must ensure their AI applications adhere to ethical guidelines and respect customer privacy.
In the third module, students delve into the technical aspects of AI, including neural networks. This deep dive equips them with the necessary skills to understand and apply complex AI techniques in real-world scenarios. Neural networks, a subset of machine learning, mimic the human brain’s structure and function, enabling computers to recognize patterns and make decisions. These capabilities are needed in various applications, such as fraud detection, recommendation systems, and predictive analytics.
The final module covers natural language processing (NLP) and image processing, critical areas for AI’s future development. NLP allows machines to understand and interpret human language, facilitating more intuitive human-computer interactions. Image processing enables machines to analyze and interpret visual data, which is essential in fields like autonomous driving and medical imaging.
While Barcelona is known to be a hub for business education, with many great schools in the area, EAE Barcelona stands out for various reasons.
EAE Barcelona stands out for its innovative curriculum and globally diverse student body. “We are a diverse school. We have normally more than 85% of international students from close to 100 countries,” says Vice Dean Cascante. (01:49)
This diversity enriches the learning experience, providing students with a global perspective essential in today’s interconnected world.
Another key aspect of EAE Barcelona’s appeal is its commitment to affordability. This ensures that a wide range of students can access top-tier business education without prohibitive costs.
“We really are open to anybody that wants a good education at a reasonable price,” Vice Dean Cascante highlights. (02:07)
EAE Barcelona is strategically located in Barcelona, a city known for its vibrant culture and tech scene, which adds to its appeal. Barcelona has emerged as a hub for innovation and technology, attracting startups and established tech companies. The city’s supportive ecosystem, which includes incubators, accelerators, and co-working spaces, fosters entrepreneurship and innovation.
Barcelona also boasts numerous research centers and universities, providing EAE Barcelona students with ample opportunities for networking, internships, and career growth.
In summary, the MBA with AI track at EAE Barcelona is a forward-thinking program that prepares students to lead in the era of AI. With a curriculum designed by industry experts and a focus on ethics, technical skills, and diversity, EAE Barcelona offers a unique and valuable educational experience.
Discover more about EAE Barcelona by contacting a student ambassador to learn firsthand about the study experience.
