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Kimberley Vrij
Copywriter
Biography
Kimberley Vrij is an editor, writer, and marketing professional with a BA in Communications from VU University and a BA in ESL from the Amsterdam University of Applied Sciences. She has also studied Arabic language and culture at UVA. As a freelancer, she blends her linguistic expertise and marketing knowledge to create captivating stories. With a deep passion for travel, literature, and crafting social media content, Kim infuses her work with unique experiences and her love for communication.

Future-Proofing Business Leaders: Inside HKUST’s Digital MBA
Delve into HKUST’s trailblazing Digital MBA with Associate Professor Jeevan Jaisingh. Positioned in the thriving Asia Pacific region, HKUST aims to empower its students with the tools needed to shape impactful careers in a rapidly changing world.
September 22, 2023
Caroline in Paris: Discovering a passion for luxury brand management
As the luxury industry evolves, Caroline Deng has decided to transition from advertising to luxury brand management. Her passion for this field was ignited by her MBA studies at HEC Paris.
September 15, 2023
The future of MBA programs is centered on sustainability at EDHEC
The future of MBA programs is sustainability. To meet global climate goals, MBA programs must equip future leaders with the knowledge and skills to address sustainability challenges. Embracing digital innovations like AI is imperative to achieving sustainability objectives.
September 06, 2023
High unemployment makes collaborative business education imperative
Dean Morris Mthombeni of the Gordon Institute of Business Science (GIBS) highlights the significance of business education in the high-unemployment South African context.
September 01, 2023
Utilizing data-driven approaches in business: A one-on-one with Dr. P.K. Kannan
Businesses use data to shape strategies, and AI enhances this approach. Associate Dean for Strategic Initiatives, P.K. Kannan’s research exemplifies how a data-driven approach can impact strategic business decisions.
August 28, 2023
Moving to Europe in pursuit of an MBA at ESSEC in Paris
Ranjay Goyal, an international MBA student at ESSEC Business School in Paris, shares his journey of embracing challenges and broadening his horizons. Explore his motivations behind pursuing an MBA and moving to Europe and tips for a smooth transition.
August 14, 2023
Engineering a path to global leadership with HKUST’s Digital MBA
Kelvin Lai, a dedicated engineer, and MBA student, shares his journey toward global leadership. He balances work and study, adapting his knowledge to real-world challenges. Learn from his valuable takeaways for aspiring global leaders.
August 04, 2023