The FT EMBA ranking contains a lot of data, but how can you use it to find your dream program? According to Jaclyn from Goizueta, you should spend more time researching the school itself rather than relying on rankings.
“An EMBA is a huge commitment,” she warns. “You’re now dedicating years of your life [to] this institution – not only while you are in school, but also as a member of their alumni group. So it’s more than just a ranking; it’s really looking at ‘What community do I want to join?’” (12:09)
Geographical factors also play a key role in shaping the ranking. Although much of the ranking is based on salary, average salaries can differ hugely from country to country. It’s something that Angelika says you should also take into account.
“We don’t rank high on salary…and 40% of the ranking is actually based on salary. So you have to be aware of where in the world [the program is located].” (15:09) The program at SSE might be as good as Harvard or Yale. However, because salary levels in Sweden are much lower than in the United States, SSE will rank lower – and the rankings don’t consider other financial factors like the (average of) 30% Swedish employers give to pensions.
Despite the fact that Kellogg-HKUST sits at #1 in the world for average alumni salary, Kai-Lung from HKUST maintains that salary is not the cause of a high ranking for a school. Rather, it is the outcome of a well-rounded and successful program.
“That is the consequence of what the program has been doing to help students move forward,” he says. “The salary is an outcome after the program has provided all those benefits.” (17:49) Among the benefits Kai-Lung cites are the classes, the international exposure, and the close collaboration with Kellogg to draw on the best experience and resources from both schools. These are ultimately the most important factors that drive the school up the ranking.
There are clearly a lot of factors at play here, all of which can twist and distort the final list. No ranking can ever be definitive, and even the schools maintain that in the end, you shouldn’t place too much importance on rankings.
“We always say that we are ranking-informed but not ranking-led,” says Karolin from St.Gallen. “We wouldn’t design a program so that it performs well in the ranking because our mission is to educate executives in a way that they will be socially responsible leaders. This is not always reflected in the rankings, which is why it’s important not to [overvalue] the whole ranking thing.” (13:37)
Perhaps St.Gallen’s philosophy could also be applied to students searching for an MBA: be rankings-informed, but not rankings-led. Use MBA rankings as a guide to help you narrow down your search, but don’t rely on them too much. The rankings are often the first step in your search for an MBA, but they shouldn’t be your last.